Strategic Foresight

Founder's Corner

Exclusive insights, strategic narratives, and market analysis from Prateek Bhajanka.

Prateek Bhajanka

Chief Field CISO | ex-Gartner Analyst

Take charge, define the undefined with Analysts

One of the most common things founders tell me is: “Our product does not fit into Gartner or Forrester’s existing market categories.”

Standardizing your approach is the easy way out and often the most dangerous one in the long run. Learn the common pitfalls of analyst relations.